喜歡海的人，能穿的好像只有衝浪品牌。
我在潮流產業待了十年，一有假就往海島跑，放空、自由潛水。但不管在哪個國家的海邊逛街，店裡幾乎都是衝浪品牌。海洋元素我喜歡，但那個 identity 不是我的。
後來發現，跟我一樣的人其實很多：週一到週五在城市上班，相簿打開都是各種顏色的海。不一定每週下水，也不一定衝浪，但心裡知道自己屬於海。
所以我們做了 Baycation，一個誕生在水下、生活在城市裡的品牌。
自由潛水的第一件事不是往下潛，而是放鬆。這件事一直影響著我們：就算是壓力最大的週一早上，也先讓心慢下來，帶著一點度假的心情去面對。
Baycation 這個名字也是這樣來的。Bay 是海灣，是海與陸地交會的地方；加上 Vacation，是一種隨時都能進入的度假狀態。我們的衣服也是這樣：走在城市裡不像觀光客，到了海邊又剛剛好。
你不需要是 surfer，也不需要是 freediver。你只需要心裡住著海洋。
— Yen, Founder
If you love the ocean, it can feel like surf brands are the only thing to wear.
I spent ten years in the streetwear industry, and whenever I had time off, I'd head to an island to unwind and freedive. But no matter what country I was in, the shops by the beach were full of surf brands. I loved the ocean in them. I just never saw myself as a surfer.
Turns out a lot of people feel the same way. They work in the city Monday to Friday, and their camera roll is full of the sea in every shade of blue. They might not dive every week, and they might not surf, but they know they belong to the ocean.
So we made Baycation: a brand born underwater, living in the city.
The first thing freediving teaches you isn't how to go deep. It's how to relax. That's stayed with us. Even on the most stressful Monday morning, slow down first, and take on the day in a vacation state of mind.
The name says it too. A bay is where the ocean meets the land, and Baycation is our play on vacation: less a trip than a state of mind you can slip into anywhere. Our clothes live in that same in-between, at home in the city without looking like a tourist, and just right at the beach.
You don't have to be a surfer. You don't have to be a freediver. You just need the ocean in you.
— Yen, Founder